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Ad Industry Veteran Joins Executive Team at Turn
Addition Brings Extensive Digital Media Experience to Seasoned Team of Executives
Redwood City, Calif.,—October 15, 2008—Turn Inc., the smart market for online advertising, today announced the appointment of Maureen Little to lead publisher development at Turn. As vice president, publisher development, Little will be instrumental in continuing to form and maintain key partnerships with premium publishers and also provide strategic leadership as part of the management team.
Little comes to Turn with an experienced background in ad networks, premium advertising, and publisher development. As vice president, business development for Vibrant Media, Little was responsible for overseeing Vibrant's US distribution strategy for both branded publishers and a network of over 3,000 partners. Little maintained and expanded exclusive long-term contracts with key partners leading to rapid growth and increased profit margins for the company. As a member of the leadership team at Vibrant, Little also played a central role in new product development and the creation of online tools and programs for growing and supporting the company's publisher network.
"Maureen's background makes her the ideal addition to the team as we continue to build the industry's most powerful advertising platform," said Jim Barnett, CEO at Turn. "In just the last 3 months, we've seen our impression delivery increase over 70% which proves that demand is continuing to grow, even during these challenging times. Maureen will help accelerate our growth by expanding our relationships with leading publishers, enabling advertisers to reach highly-targeted audiences based on their campaign goals."
Prior to her 5 year tenure at Vibrant Media, Little was a senior sales executive at Register.com working with Fortune 500 companies to build Register.com's presence in the domain category. Little also spent over 3 years at RealNames where, as a channel development director, she led indirect sales in Europe and the US.
"Turn has the unique combination of unmatched targeting technologies and the visionary leadership that position the company for long-term growth," said Little. "I am thrilled to be part of the team and am looking forward to leveraging the company's strengths to continue to drive growth and extend key publisher relationships."
This announcement comes on the heels of Turn expanding its national presence with a new office in the key advertising and publishing market of New York and the continued rapid expansion of their sales and client services teams. As the world's first smart market for online advertising, Turn fulfills publisher demand for a marketplace comprised of quality advertisers, and media buyer demand for Turn's unique platform that automatically combines contextual, audience, and behavioral targeting methods with goal-based, auction pricing.
About Turn Inc.
Turn is the world's first smart market for online advertising. Employing revolutionary machine learning technology, the Turn smart market combines automatic targeting and goal-driven pricing to optimize ROI for over 500 premium advertisers and maximize revenue for more than 3,000 high-quality publisher websites. Turn is headquartered in Redwood City, California. For more information, visit http://www.turn.com
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