Press
Turn, Inc. Selected by AlwaysOn as OnMedia Top 100 Winner
Recognized for game-changing strategies in advertising, marketing, and promotion
Redwood City, Calif.,—January 22, 2008—Turn™ Inc., the smart market for online advertising, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. Turn was specifically selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Turn and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEOs from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
Fifty of the top CEO's from the OnMedia 100 will present their market strategies to a panel of industry experts in a "CEO Showcase."
"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."
The OnMedia 100 were selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world. A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://www.alwayson.goingon.com/
Turn was chosen an OnMedia 100 winner, because technology has made online advertising faster, but it hasn't made it smarter. Turn's mission is to transform the huge, yet highly inefficient display advertising industry through the application of advanced technology. The Turn Smart Market serves advertisers and publishers alike by continuously optimizing performance beyond the click to the advertiser's true performance goals, while simultaneously providing superior hands-on control and safety to both sides of the market.
"It's a unique honor to be an OnMedia 100 Winner two years in a row," said Jim Barnett, CEO of Turn. "Innovation is one of the five criteria AlwaysOn used to select the OnMedia 100, and innovation is clearly what Turn is all about. Turn's technology unites CPA goal pricing with a radically new, automated targeting process. This combination of performance pricing and automated targeting represents the next logical evolution in display advertising, and the only way to achieve a true breakthrough in advertising performance."
About Turn Inc.
Turn is the world's first smart market for online advertising. Turn goes beyond simple CPC (cost per click) and CPM (cost per impression) advertising by automatically targeting all ads, regardless of pricing method, to meet advertisers' true performance goals based on CPA (cost per action). Turn's unique technology blends multiple targeting approaches in a single auction market that provides media buyers and sellers with an unprecedented level of advertising performance, control, and insight. Founded in 2005, Turn is located in Redwood City, California. For more information, visit Turn.com.
About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green) and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.
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For Turn, Inc:
Spark PR
Tim Smith
(415) 321-1880
tim@sparkpr.com
For AlwaysOn:
Voce Communications
Leah McLean
(415) 308-7928
lmclean@vocecomm.com
Editors' Note: All trademarks and registered trademarks are those of their respective companies.