Press

Press Releases

December 22, 2008
Turn Appoints Former Yahoo Executive as President and COO
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October 15, 2008
Ad Industry Veteran Joins Executive Team at Turn
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September 18, 2008
Turn Launches Industry's First Dynamic Pricing Model For Behavioral Targeting
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September 11, 2008
Turn Opens New York Office
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August 21, 2008
Turn Secures $15 Million in Series C Financing
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July 15, 2008
Turn Market Breaks into comScore's Top 15 Ad Networks and Exceeds 1 Billion Monthly Ad Impressions
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April 22, 2008
Former Right Media Sales Director Hired to Drive Sales for the Turn Smart Market
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March 3, 2008
Turn Launches the Turn Smart Market™ and Opens Doors for Publishers
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January 22, 2008
Turn, Inc. Selected by AlwaysOn as OnMedia Top 100 Winner
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October 2, 2007
Turn Launches New Pricing Models and Expands Management Team
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May 23, 2007
Turn Launches CPM Pricing to Meet Additional Advertiser Goals
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February 14, 2007
Turn Adds Yahoo! and Microsoft Veteran Bill Demas to Board of Directors
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November 7, 2006
Search and Advertising Experts Join Forces to Launch Turn™, the World's First Automatic Targeting Ad Network
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Press Coverage

February 22, 2007
Business 2.0's Next Net 25
Turn was selected by Business 2.0 to be a part of its Next Net 25 list. The Next Net 25 is a list selected by Business 2.0 editors of the most innovative startups on the Web. The Next Net 25 is the publication's way of cutting through the Web 2.0 clutter by identifying the key companies that are helping to define where the Net is going. Turn has distinguished itself as a leading business in the Next Net advertising category.

January 29, 2007
AlwaysOn Media 100 List
AlwaysOn selected Turn to the first annual AO Media 100 list, a power list of the top 100 private companies disrupting and creating new business opportunities in traditional marketing, advertising, branding and PR. They reviewed over 900 nominated companies from venture capitalists and AO insiders over the last six months. Winning companies were scored on the following five criteria: Innovation, Market Potential, Commercialization, Media Buzz and Stakeholder Value Creation.

January 24, 2007
In Search Of The Magical Blend
Behavioral INSIDER | by Phil Leggiere
http://publications.mediapost.com
"In the ad network of the future -- and it's a future I think is coming faster than most people think -- networks won't be able to go to advertisers and say, 'well we can track by user search history, Web browsing and transactions and that will cost you X amount; or we can target sites based on their past performance and that'll cost you Y.' The new model will start with the question 'What is your goal and what are you willing to pay to accomplish that.'"

January 3, 2007
Turn.com's Killer Strategy: Blended Models
ThoughtShapers.com | by Jeff Molander
http://www.thoughtshapers.com
"When it comes to success on the Web, there's nothing like simplicity. Yet the list of successful companies (let's start with Google's front page triumph over Yahoo!) that have leveraged this into serious cash is a short one. Today, I'm officially adding Turn.com to my list of companies to watch and I'm not alone."

January 3, 2007
Turn Ad Network Automates for Action
DIRECTMag.com | by Brian Quinton
http://directmag.com
"Turn.com, grabbed headlines at last November's Web 2.0 conference both for what it promises to do-charge advertisers for getting consumers to perform a specific action-and for the way it expects to do that-by automating ad distribution with a blend of behavioral and demographic targeting tools, taking the decisions for placement off the advertiser's task list."

November 8, 2006
Old Net Hands Launch New Ad Networks
ClickZ News | by Kate Kaye
http://www.clickz.com
"'From a marketer's perspective the CPA [Cost Per Action] pricing component is very attractive,' said Rob Solomon, CEO of travel search site SideStep, which has been testing display ads in the Turn network for about two months. 'I like the fact that you're paying for the transactions that really matter to your business.'"

November 7, 2006
Barnett Debuts New Ad Network
MediaPost | by Wendy Davis
http://publications.mediapost.com
"Turn draws on elements of contextual targeting and demographic targeting to determine where particular ads are likely to be effective."

November 6, 2006
Google Rival Hopes for Its Turn
Businessweek Online - The Tech Beat | by Rob Hof
http://www.businessweek.com
"Turn has created a network it says is highly automated, using some 60 variables such as the content on a site, past performance of ads, and type of audience to more finely target ads to just the right people."

November 6, 2006
Barnett Takes 2nd Turn vs. Google
Adweek.com | by Brian Morrissey
http://www.adweek.com
"Turn hopes to appeal to advertisers unhappy with poor conversion rates from their contextual campaigns and frustrated by the complexity of compiling keyword lists."

November 6, 2006
Turn to Launch Hybrid CPA Ad Network
TechCrunch | by Marshall Kirkpatrick
http://www.techcrunch.com
"...To say there is room for innovation in advertising would be a huge understatement...The Turn network is taking an approach that mixes cost-per-action (CPA) bidding and analysis of 60 contextual, behavioral, demographic and performance factors in determining which ads to serve and when."

November 6, 2006
Turn to target ads automatically
VentureBeat | by Matt Marshall
http://venturebeat.com
"If VentureBeat went to Turn seeking advertising, Turn would analyze VentureBeat's homepage, its secondary pages, its user profiles (if VentureBeat has collected such info) and then look through its database of ads and select the most relevant."

September 14, 2006
Internet Companies, Advertisers Study Changing Online Ad Market
Wall Street Journal | by Mark Boslet
http://www.cleargauge.com
"Cost-per-action, already deployed on a small scale, is seen as reducing click fraud and providing advertisers with a better way of ensuring an ad's success."

July 2006
Buy It Now
Wired | by Josh McHugh
http://www.wired.com
"'The stars are aligning for entrepreneurs,' says Jim Barnett, CEO of Web ad-automation startup Turn."

February 7, 2006
Former AltaVista CEO to launch ad network: Turn
SiliconBeat | by Matt Marshall
http://www.siliconbeat.com

February 6, 2006
Former Altavista CEO to launch new ad network
Businessweek Online/Blogspotting | by Stephen Baker
http://www.businessweek.com
"...advanced search will target advertisements to users with a precision we've not yet seen."

February 6, 2006
Turn's Been Outed
John Battelle's Searchblog | by John Battelle
http://battellemedia.com
"It's got some heavy backing. The plan? To compete directly with AdSense."